OUR logo
The RWP logo is bold, distinctive and instantly recognisable. It represents our creative energy and the many parts that come together to make ambitious work happen.
Use primary logo wherever possible
Use inverted logo on coloured background
Inverted
do's and don'ts
Please keep to these rules. if in doubt, ask!
DO USE HERO WHEN POSSIBLE
DO NOT MAKE SOLID
DO KEEP CLEAR SPACE AROUND
DO NOT MATCH BACKGROUND
DO NOT ADD AN OUTLINE
DO NOT ADD SHADOW OR GLOW
DO NOT ADD FILL TO THE LINES
DO NOT ADD A GRADIENT
colour palette
Purple is at the heart of our brand, with a supporting palette that feels confident, contemporary and flexible across print and digital.
Primary Colours
Supporting Colours
typography
Clean, modern and highly readable across all platforms
HEADINGS & TITLES
FUTURA PT HEAVY
LULO CLEAN
OR
paragraphs
Futura
our tone of voice
We're honest, enthusiastic and down-to-earth.
Our tone is confident without being arrogant, and we speak like real people. We value inclusion, access and fairness, and we're proud to champion artists and stories that might not always get a mainstream platform.
BOLD
HONEST
INCLUSIVE
SUPPORTIVE
REAL
OUR IMAGeRY
We use bold, atmospheric images that capture the energy, humanity and scale of our work. Our photography is real, not staged - focusing on live performance, artists, audiences and behind-the-scenes moments.
